Reality TV

NBC May Reportedly Move ‘Megyn Kelly Today’ to a New Time Slot Amid Struggling Ratings

Melissa Copelton

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In a last stitch effort to save Megyn Kelly’s show, NBC may reportedly move Megyn Kelly Today to a different time slot.

According to Page Six, the 47-year-old’s show has been struggling to attract steady viewership since September 2017 and, in an attempt to fix the issue, the network is thinking of pushing Megyn Kelly Today an hour later. To replace her former time slot, NBC may allegedly push up Kathie Lee Gifford and Hoda Kotb’s segment of Today.

kathie lee gifford and hoda kotb

Even though Kathie Lee and Hoda have been revered network hosts for years, Megyn’s time slot has reportedly decreased their ratings, as well. Page Six reported that when Megyn took over Tamron Hall and Al Roker’s Today’s Take at 9 a.m., her views were already down 32 percent. As a result, people were turning off Megyn Kelly Today and not tuning back in for Kathie and Hoda at 10 a.m. — ouch!

"It’s the smart move. At the very least that limits the damage already done to Hoda and Kathie Lee — maybe with a strong lead-in from Today at 9 a.m., they’ll even pick up some of the viewers they lost since Megyn went on the air," an insider said of the situation. Considering the many reports that Hoda, Savannah Guthrie, and Megyn are at odds, it’s safe to say the rating struggles are only adding fuel to the fire.

"Savannah never makes small talk with Megyn and only addresses her professionally and matter-of-factly," a source recently told In Touch Weekly. For her part, Hoda has had enough of Megyn's "arrogant" attitude and poor performance. "Hoda's star has risen while Megyn's has fallen. She's ready to exercise her newfound power by telling [Megyn] to get with the program. The feud has turned nasty,” the source added. Here's hoping better ratings for both parties will lead to a reconciliation!

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