Gwyneth Paltrow Allegedly Announces Lifestyle Brand Goop Has A TV Project In The Works

Goop is coming to a TV near you! Or so Gwyneth Paltrow hinted of her $250 million wellness and lifestyle brand. The actress-turned-entrepreneur did not go into detail during a Wall Street Journal Magazine panel on Nov. 13, but she allegedly confirmed that there’s a television project in the works.

While at the WSJ’s D.Live tech conference, Gwyn also said that Goop, the brand that was created over a decade ago, will be moving into the Australian market, according to Page Six. It looks like Goop will continue to flourish since The Avengers actress recently launched its first international pop-up shop in London as part of European expansion.

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This exciting news comes just months after Gwyn, 46, admitted to The New York Times that she’s over the “frustrating” Hollywood lifestyle. Although the eight-time author isn’t entirely retired from acting, she would rather focus on the success of Goop.

“I really liked acting,” Gwyn began. “But at a certain point, it started to feel frustrating in a way not to have true agency, like to be beholden to other people to give you a job, or to create something, to put something into the world.”

It wouldn’t be surprising if we watched Gwyn shift her career from actress to full-time entrepreneur considering she suggested that her career may be slowing down in June 2017. “I’m not sure how I’ll feel about acting going forward. I’m doing just a teensy little bit here and there when I have time, but I am loving running my business,” Gwyn dished to Extra. “You know, my life has been skewing far more heavily towards my business, and it has to right now that we have so much going on. We’re growing so fast, and it’s such an exciting time to be doing what I’m doing.”

If Gwyn were to make a Hollywood hiatus official, at least we’d be able to see her in the television project for Goop! Plus, time off from crazy scheduling and jetting from city to city would mean more time with her handsome hubby, Brad Falchuk, and her two growing kids, Apple and Miles!